Danielle DavisThere are few things more refreshing in the world of art and design than seeing a well-done overhaul of dull, tired branding. Baroque and Chelsea Hendrickson joined forces in an effort to do just that, giving Life Services’ “I-Choice” Clinic a thorough rebranding, from a new logo to updated photography, print materials, and website design. The resulting transformation is stunning: light and clean designs that are both modern and welcoming.
I-Choice’s former website:
Matt Bogue, owner and designer at Baroque, says he and Chelsea “wanted to give I-Choice a fresh, hip look” in order to appeal more to the 20-something female marketing target. Their goal was to “utilize organic graphics with beautiful images to open dialogue and start a conversation,” giving I-Choice the feel of an “appealing, open place where women can feel comfortable … [and] get the love and support they deserve.” We think they nailed it!
Keep your eyes open for more from Baroque and Chelsea Hendrickson… word on the street is that they have plans to collaborate on a new local non-profit soon!